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Member Intermediate

Amazon Ads for Book Sales

How the auction actually works, how to derive your own break-even ACOS from your royalty, the three campaigns to start with, and how to harvest search terms into a profitable keyword list. Built for print books, where your margin is smaller than an ebook seller assumes.

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What is in the course

6 lessons · 44 min
  1. How Sponsored Products actually works 7 min Free preview
  2. Break-even ACOS, and why yours is not 70% 8 min Locked
  3. Your first three campaigns 9 min Locked
  4. Harvesting search terms 7 min Locked
  5. Negative keywords: the profit lever 6 min Locked
  6. Scale, hold, or kill 7 min Locked